Personalized Marketing Campaign Tempo Advertising

One of my favorite Beatles songs is “Paperback Writer.” It’s about a man trying to sell his novel to book publishers. According to the song, the author feels the book could “make a million for (the publisher) overnight.” Now that’s confidence! However, the author gets off on the wrong foot when introducing himself to the publishers by addressing them as “dear sir or madam.” Clearly the author did not develop a personalized marketing campaign.

How many times have you received a direct mail piece addressed to “Owner?” Or, how many promotional emails have landed in your inbox that you know were sent to a bulk email list?

Personalization is one of the most important aspects of a successful marketing campaign. Conversion rates skyrocket with personalization. A whopping 71% of consumers prefer personalized ads. Something as simple as including a person’s name in marketing materials such as postcards and emails goes a long way in earning attention. The more you learn about your audience, the more likely they are to purchase your goods or services.

With just a little homework, along with modern marketing tools such as Mailchimp and assistance from Tempo Advertising, the Paperback Writer could have sent a personalized sales pitch to a targeted, segmented audience. His novel could have landed on the New York Times bestseller list instead of in the recycling bin!

Are you ready to create a personalized marketing campaign? Tempo Advertising is here to help! Contact us today to get started.